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What will make Patient Data Meaningful to Patients and Physicians?
In my last blog posting I noted that the thousands of health apps available today are beginning to generate good, accurate patient data. But just because the data is accurate doesn’t mean it’s...
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The Touch of an Imerman Angel.
The phone rings. It’s your doctor with the biopsy results and the news isn’t good. Cancer. Just the word itself takes your breath away. You feel dizzy. Amidst swirling emotions of fear and uncertainty,...
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Benihana-care?
Benihana-care? Maybe we do need to know how the sausage is made… It was often said as I was growing up that if you knew how the food was prepared in a restaurant, you’d never eat there. When the...
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The Risks and Opportunities of Patient Health Data
A recent mHealth panel discussion in Chicago underscored the rapid changes underway in the new wearable medical device industry. This industry is expanding at a rapid pace, from products like wireless...
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Bold Leadership in Healthcare
What’s happening at CVS Caremark is an emerging business case study in visionary leadership. CVS made headlines for its decision to discontinue selling cigarettes, capturing the gratitude of many...
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Creating Pharma(x)
Mention change in the pharma industry today and you’ll get raised eyebrows along with a sarcastic alliterative remark suggesting you must be Sherlock Holmes… No, the question is not whether change is...
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Closed Loop(s) Marketing – It’s More Than Pharma Sales Rep Tablets
As I re-read a recent Gartner report on Closed Loop Marketing (CLM) in pharma, it struck me that while Gartner was very focused on the shortcomings of current tablet-based sales applications for...
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Achieving Escape Velocity from Pharma Corporate Inertia
After a few recent client meetings I’ve begun to reflect not just about the challenges facing pharma, but the nature of those challenges. More specifically, I wonder if they reflect normal cyclical ups...
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Is pharma doubling down on TV? Really?
The data is out on consumer ad spending in 2013. It wasn’t a surprise that TV and magazine ad spending was down significantly while digital spend was up. If you own a TV network, you can’t ignore the...
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Publi-com: the whole was less than the sum of its parts
The dissolution of the Publicis/Omnicom merger (or was it the Omnicom/Publicis merger?) provides a helpful cautionary tale for all of us. The moral of the story is not that you should decide your CFO...
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Pharma and its Love of Deal Making. All Good This Time.
The recent 3-way deal between GSK, Novartis and Lilly represented a major transaction for all three companies. The deal has been scrutinized by the Street like a master chessboard swap of assets, in...
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Traits of a Healthy Marketing Agency
As closerlook passed 100+ employees last year, I began to reflect on what makes (and keeps) an agency healthy. Although there are many qualities that one might attribute to a healthy agency, I’ve...
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Expectations on the Rise for Digital Marketing in Pharma
I’ve begun to observe among our clients a distinct shift in expectations for the role of digital marketing. Even though pharma marketing budgets continue to invest in the traditional channels of...
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FDA Loosens Regulatory Reins on Digital Devices
Over the past year there have been a series of draft letters from the FDA on the approval process for medical devices, particularly in the arena of digital health. After several years of being a...
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When did Pharma miss the Innovation Pride Parade?
A recent article identified four basic skills that new leadership in pharma needs to be successful in the arena of consumer health. The author, Michael Winter, addresses the topic from his perspective...
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Is it Digital Marketing or just Marketing?
In a recent article about the future of pharma, Craig DeLarge was quoted extensively about how to organize a “center of excellence” within a pharma company to ensure it is taking advantage of digital...
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More Than Half of Doctors Refuse to See Reps
A recent report from ZS Associates affirms a decade-long decline in pharmaceutical rep access to physicians. The reasons are well known: doctors have busier schedules, they’re joining large practices...
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Pharma and its Innovator’s Dilemma
A recent conversation with a friend in the pharma industry validated my thoughts and concerns about the systemic challenges that pharma is facing. The pivotal insight came from my friend’s comment that...
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The Land of Oz
Dr. Oz and celebrity doctors like him have stirred up the medical community. Regardless of what you think about the accuracy of Dr. Oz’s claims and advice, he has created a huge audience of four...
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Is Big Pharma Losing Its Innovation Brand? Not so fast…
The list of leading consumer electronics and telecom companies that have embraced digital health this year are all household brands: Apple, Qualcomm, Google, Amazon, Samsung, Verizon and AT&T....
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